Why I don’t believe in cold calls…
Before my fellow sales professionals jump down my throat, please allow me to explain. I don’t believe in TRADITIONAL 1950’s cold calling that still goes on today.
“Hey, Bob, bobby, bob-man! This is Fred, I’m from so-and-so, LLC wanted to hit you up about my services…”
First of all, Bob already hates you. Second, do your F-ing research!!!
It’s the year 2017, picture the world with computers in our pockets, endless information about publically traded companies and a pretty good amount of private companies on the internet to assist your calls. One step further, the person you wish to connect with probably has a LinkedIn, this profile tells a story, where they came from, interests, it may give away their DiSC (you’ve seen this corporate training right?). Endless amounts of info at your disposal to assist you in your connection.
Networking is great because you get pieces of people at these events and this assists you in your calls. The internet can do the same. Information is out there for the taking, that’s the whole point of LinkedIn. Of course, don’t start a call with “I love pineapple upside down cake too!” (Maybe this could work for a bakery, depending on what your service is.) With that being said if you sell recruiting services and Glassdoor has poor reviews of the company, this could also be your way in. You should be there to assist and help solve a problem, build a lasting relationship.
By all means, if you are in a pyramid scheme please keep cold calling, real sales professionals are judging you anyway, and you make us look better. For the real professionals, it’s time to come into the 21st century. There’s no reason we are still making blind calls, but it happens every day. It also may be why you aren’t successful.
Some companies still have outcall requirements… So Fred gets to keep his job because he gets hung up on 50 times a day but Megan gets her hand slapped (metaphorically) because she had 5 calls, but were all an hour long and is in the process of closing 3 contracts. Which is better for your business?